TechVIBGYOR in part of VIBGYOR International Services is an industrial conglomerate headquartered in Gurgaon (NCR Delhi). TechVIBGYOR is an IT company working in Software Development, Web Applications, desktop, Ipad, Mobile applications and E-marketing.
Search Engine Marketing (SEM )and Search Engine Optimization (SEO) effectively increases your website's visibility on the Internet Media. Our search engine marketing department of TechVIBGYOR is team of professional search engine optimizers having experience of more then 5 years. We works with the ownership of the projects which we given us for online marketing We use "White Hat" search engine marketing techniques to build your search engine rank and drive an immense amount of traffic to your site. The secret to search engine optimization is planning. Our Search Engine Marketing firm, simply knows what to optimize, when to optimize, and how to optimize the things necessary to achieve high search engine rankings for your project.
At the very first ,Search engine optimization involves many individual parts. First, there is the basic business of showing up in the middle of the page of any search engine when someone searches for something and that is called: 'Natural Search Engine Optimization'.
Our Search Engine Optimization explained simply here !
SEO is the art and technique of aligning a website’s theme to the algorithms of the search engines. Simply worlds we make your website's presence known to the engines as the most sensible and logical choice to the search query at hand.
Our methodological approach to web marketing assumes that every website possess unique challenges and therefore requires a customize strategy to achieve optimal results. The varying dynamics of your industry segment, competition, business focus, brand, target audience, geographical location, and promotional budget proves difficult to devise a ‘one size fits all solution. It is with this view that we have devised a flexible cost effective web marketing program that can be fit to your industry requirements.
1) Search Engine Friendly Content
The web page can offer far more SE optimized content specifically related to its category. Spider–Food (SE-friendly content writing); Extensive keyword-rich content will need to be added or created to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.
My recommendation is to use three-word phrases instead of single/double words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.
3) Site Meta tags
Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’.
4) Link-building (internal and external) - One of the parts of web marketing is building link recognition. Obtaining massive numbers of relevant "referral links" is one of the central focuses of today's web marketing strategy. This include
- Directory Submission
- Article Submission
- Social Bookmaking
- Blog and Forum Review
- Partner Links
5) Social Media Marketing - Social Media Marketing is designed to help companies create a brand, drive targeted traffic, market their products and services and manage their online reputation through other means than search engines. Some tactical methods include
- Social Networking
- Online Press Release
- Community Q&A
Search Engine Marketing or SEM is a term used in the context of internet marketing and it basically refers to a way of marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine. The search engine charges on the basis of clicks on the sponsored links. The cost per Click depends on the bid price on the keyword during the day time. And also the search engine charges for impressions after certain impression displayed on the search result.
The largest SEM vendors are
(1) Google AdWords, for Google Search Engine
(2) Yahoo! Search Marketing for Yahoo Search Engine and
(3) Microsoft adCenter for Bing Search Engine
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